Friday, September 30, 2011

What is that smell?

As I was finishing my business the other day I spotted this can of air freshener.

Brazilian Carnaval - Inspired by the lush green groves of acai berry palms that billow in the wind deep within the Amazon.

The name immediately took me to the actual Carnaval in Brazil, and my mind did not go to flowers and other pleasant experiences.  Instead I thought of sweaty partiers, grilled food, and lots of music and floats.  Reading the description of the scent really throws you off because it is talking about the deep Amazon, which is not exactly near the Carnaval.

Sometimes I wonder what the marketing people are thinking when they work at these things.

--TT



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